MIAMI DOLPHINS’ JUNIOR SEAU
SIGNS “EXCLUSIVE” AUTO DEALERSHIP ENDORSEMENT AGREEMENT WITH
KELLEY CHEVROLET & CALIFORNIA CUSTOM SPORT TRUCKS
MIAMI, FL (May 7, 2003)— Junior Seau, Miami Dolphins’ Pro Bowl linebacker officially signed an exclusive automotive marketing agreement with Kelley Chevrolet and California Custom Sport Trucks. The deal, done through Junior’s marketing team, DramaSports, will put Seau behind the wheel of a brand new 2003 Kelly Chevrolet Suburban with luxury SUV conversion by California Custom Sport Trucks on Wednesday, May 7th.
While Seau signed the agreement with Bill Kelley, owner of Kelley Chevrolet and Ed Federkeil, owner of California Custom Sport Trucks, it began to feel like a fan club as enthusiasts were drawn to the super star. Seau, amid excited Kelley Chevrolet and California Custom Sport Trucks customers and employees, graciously signed autographs and joked with his South Florida fans.
Seau will exclusively endorse Kelley Chevrolet and California Custom Sport Trucks throughout the 2003 – 2004 Miami Dolphins season as his sole promotional relationships with South Florida automotive and aftermarket accessory dealers. In exchange, Seau will ride in a burgundy 2003 Chevrolet Suburban with 22-inch chrome plated custom wheels, monochromatic paint design and wood trim interior. “We are very excited about this partnership,” said Bill Kelley. “Joining a leader on the football field with a leader in the automotive industry is a winning combination.” Federkeil added, “Junior is a great addition to the Miami Dolphins and to the California Custom Sport Trucks family.”
Since 1955 Kelley Chevrolet, with a reputation built on integrity, consistency and dependability, has provided South Florida with a full line of full and mid-size cars including the Corvette, Silverado and the Suburban. Kelley Chevrolet is located at 601 N. Federal Hwy, in Hallandale. For more information, visit the website at www.kelleychevrolet.com or contact General Manager TJ Lally at 954.947.6200.
With style and performance in mind, California Custom Sport Trucks, an automotive aftermarket for luxury SUVs and automobiles is located at 4721 Ravenswood Road in Ft. Lauderdale. Established in 1995, California Custom Sport Trucks has personalized cars for many celebrities, athletes and local business leaders. For more information, visit the website at www.calcustoms.com or contact owner, Ed Federkeil at 954.981.7223.
For questions or to book future appearances with Junior Seau, please contact Floyd Raglin of DramaSports, directly at 888.47DRAMA or by email at FloydDrama@aol.com or visit their website at www.DramaSports.com.
Zucker Public Relations
Media Contact: Jon Warech
305-932-4999 x 301